Are you searching for some services to enchant new patients for your dental practice? Google Ads will help you to get more patients!
Why Google Ads for Dentists?
In the dentistry industry, there is massive competition for getting new patients, about 75% of people who need to go to dental care search on Google, and from this immense traffic, you can get your patients.
You need to set up an ad campaign through Google Ads. It’s a pay-per-click (PPC) ad where you have to pay only when people click on your advertisement. It will help people to know more about your services.
8 tips for your Google Ads :
Here, we will discuss 5 tips for Google Ads. It will give you some ideas about how it works and what you need to do for a successful ad campaign.
1. Research Keywords for your Google Ads:
For people who want to find dental care urgently, they search on Google with some specific words. So, you have to find those words and put them into your ads.
When people write something for a search, Google shows ads first on the search results page. You have to keep the right keyword in your ads. It will show your name first. And, with this, people will be able to get you!
We all know that people are always on their mobile phones. So, they prefer voice search on Google. For optimizing voice search, long tail keywords are beneficiary.
2. Track Traffic For your Website:
With lots of tools from Google Ads, you can easily track your potential clients’ demographic behavior, for example, their age, gender, and location. You will know when they are searching and from which device they use for a search.
You will also be able to understand which device will be suitable to optimize your ad and what time will be better for your ad campaign to get more traffic.
Furthermore, you can exclude and include the preferred location of your choice. It will help you to save your penny and time by not showing your ad in those locations which are not preferable for you.
3. Be Visible on Google Maps:
For dentistry, targeting local clients is essential. When somebody searches for a dental service, they intend to get it nearby. Many people cancel those services which are far away from them.
So, it will be the best way to be visible where they are searching to get your local clients faster. Google Maps is one of the best ways to give visibility to your patients.
It will also show your address. Using a Google My Business account, you will localize your ad where your name and service will be visible on Google Maps. For that, you have to create an account on Google my Business.
4. Utilize Ad extension:
Google Ads extension permits you to add extra information about your service to extend your ads. It will make your ad relevant to your targeted patients. There are several ad extensions that you can utilize for your ads. Let’s get some ideas about some of them.
5. Site link Extension:
Site link extensions are additional links that will show below your ad. When people see your ad, they can click on those links, which will take them directly to your landing page. It will help you get more traffic to your website.
6. Call Extension:
Call extension will allow you to add your phone number to your ads. It will be more convenient for people to call you for an appointment. They don’t need to click any link to get your number.
7. Location Extension:
Dental service is always location-based service. Therefore, adding your location in ads can help your patients to find your address easily. Location extension uses for visibility on Google Maps.
8 Callout Extension:
In the callout extension, you can add your value of service or maybe your expertise on this. This extension will be in your ads descriptions. With this, your patients will be excited about your service.
Advertisements are highly costly, But you can minimize your cost with Google Ads.
Google Ads has a PPC system which means pay-per-click. So, If your ad doesn’t get any clicks from people, you don’t have to pay for it. There is an option called CTR (click-through rate) where you can set a budget for how much you will pay for every click of your ad. Therefore, you will have a budget advertisement for your service.
Why did you Choose Us for your Google Ads?
We (implantsmarketing.com) have been providing professional service in setting up Google Ads that will find targeted keywords for your ad campaign. Our ad copy will attract more patients to you and increase conversion. Our team uses the best strategy for an ad campaign.
So, contact us now to meet your goal.
Md Tangeer Mehedi Is The Owner Of ImplantsMarketing.com & Dental Marketing Expert. He Is Responsible For Strategizing And Handling Marketing Campaigns For His Clients. He Provides Location-based Dental Implant Marketing. Attract & Convert More High-value Patients For Dental Implant. He Helps Dentists To Get More Implant Patients In The Chair Who Are Ready To Accept Treatment.